Hibbert Advisory Group

Advisory for product strategy, operational improvement, and applied AI adoption.

Product Strategy, Revenue Growth & AI Transformation

Hibbert Advisory Group works with founders and leadership teams to assess revenue performance, evaluate AI opportunities, and provide fractional product leadership when sustained senior guidance is required.

Led by Michael Hibbert, a product strategist, operator, and advisor with experience spanning technology, media, startups, nonprofits, and digital platform businesses.

Start Discovery IntakeExplore services
Focus
B2B & growth-stage
Engagements
Diagnostic to fractional
Approach
Evidence-led, executive-ready

Selected Experience

  • PARAMOUNT / VIACOM
  • CBS INTERACTIVE
  • MCCANN HEALTH
  • RIPROAD
  • PENTON MEDIA
  • NBA ECOSYSTEM
  • Media & Entertainment
  • Healthcare & Life Sciences
  • Product Strategy
  • Growth & Revenue Optimization
  • AI Transformation

Outcomes

Representative Outcomes

Examples of product strategy, platform leadership, AI adoption, and business transformation engagements.

  • Product Portfolio Expansion

    Expanded a product portfolio from 1 product to 4 customer-facing products through product strategy, customer insight, and roadmap execution.

  • Audience Engagement Platforms

    Led initiatives supporting audience engagement, content delivery, and digital experiences across media and platform businesses.

  • AI Product Strategy

    Developed AI product concepts incorporating recommendation systems, analytics workflows, personalization capabilities, and content discovery experiences.

  • Growth & Transformation

    Supported organizations through growth-stage scaling, digital transformation initiatives, and operational complexity.

Impact Highlights

  • 15+ Years Product Leadership
  • 1 → 4 Product Portfolio Expansion
  • 5 Industries Served

    Healthcare • Media • Sports • SaaS • Nonprofit

  • Startup → Enterprise Scale Experience

Industries

Industry Experience

  • Healthcare & Health Technology

    Product strategy, platform initiatives, regulated environments, and healthcare communications.

  • Sports, Media & Entertainment

    Digital products, audience engagement, OTT platforms, and content ecosystems.

  • SaaS & Digital Platforms

    Product growth, monetization strategy, platform scaling, and operational improvement.

  • Mission-Driven Organizations

    Strategic advisory, operational transformation, and measurable impact initiatives.

Engagement Model

Advisory engagements are designed for organizations that need strategic clarity, executive-level product leadership, operational optimization, or AI transformation guidance without adding full-time overhead.

  • Executive-ready recommendations
  • Practical implementation guidance
  • Fractional leadership when ongoing support is needed

Services

Advisory for leadership teams

Three defined engagements, each intended to produce clarity, a prioritized plan, and leadership support your team can implement.

Product Growth & Revenue Diagnostic

Starting at $3,500

Clarity on what drives growth and what constrains it

A structured review of product, funnel, pricing, and go-to-market performance. We identify revenue constraints, prioritization gaps, and near-term opportunities supported by evidence.

Best For

  • Revenue growth challenges
  • Product-market fit refinement
  • Go-to-market optimization

Deliverables

  • Revenue & conversion bottleneck analysis
  • Product friction assessment
  • Monetization opportunity review
  • Prioritized 90-day growth roadmap
  • Executive findings presentation

AI Opportunity Diagnostic

Starting at $3,500

Focused assessment of applied AI opportunities

Identify where AI can reduce cost, improve efficiency, and strengthen execution across the business.

Most leadership teams recognize AI matters. The challenge is prioritization. We identify use cases with clear business value and a practical path to adoption.

Deliverables

  • AI opportunity assessment
  • Workflow automation review
  • Tooling and vendor recommendations
  • Risk and governance considerations
  • Executive findings presentation
  • 90-day implementation roadmap
Most Comprehensive

Fractional Product & Strategy Leadership

Engagements begin at $8,000/month

Executive-level product, growth, and operational leadership without the cost of a full-time executive hire.

Ongoing partnership with your executive team on product direction, roadmap governance, cross-functional alignment, and board-level narrative, calibrated to your stage and resourcing.

Best For

  • Executive teams
  • Scaling organizations
  • Founder support

Deliverables

  • Product strategy & roadmap governance
  • Executive stakeholder alignment
  • Product operating model optimization
  • Leadership coaching for product teams
  • Board & investor narrative support
  • Monthly strategic advisory sessions

Typical Engagement Timelines

  • Product Growth & Revenue Diagnostic

    2–3 Weeks

  • AI Opportunity Diagnostic

    2–4 Weeks

  • Fractional Product & Strategy Leadership

    Monthly Engagement

What Happens Next

A defined path from initial conversation to actionable strategy for leadership teams that need progress without unnecessary overhead.

  1. 01

    Discovery Call

    A focused conversation to understand goals, challenges, and priorities.

  2. 02

    Assessment & Findings

    A structured review resulting in executive-ready recommendations.

  3. 03

    Strategic Roadmap

    A practical action plan designed to create measurable business outcomes.

AI Implementation Areas

  • Workflow Automation
  • Internal Knowledge Management
  • Customer Support Optimization
  • Analytics & Reporting Acceleration
  • Computer Vision Applications
  • Content Discovery & Recommendation Systems
  • Sales & Marketing Operations
  • Product Experience Enhancements

Who we serve

Ideal Clients

Built for organizations that need senior-level product, growth, and AI strategy without adding unnecessary complexity.

  • Growth-stage startups
  • SaaS companies
  • Media & digital platforms
  • Nonprofits
  • Community-focused organizations
  • Founder-led businesses
Michael Hibbert, Founder and Principal Advisor at Hibbert Advisory Group

Helping Organizations Navigate Growth, Product Strategy, and AI Transformation

About Michael Hibbert

Founder & Principal Advisor, Hibbert Advisory Group

Product Strategy · Operations · Growth · AI Transformation

Michael Hibbert works with founders and leadership teams on product direction, revenue performance, and operational execution. He helps organizations set priorities, align stakeholders, and deliver measurable outcomes.

His background spans media, healthcare, sports, OTT, startups, SaaS, and nonprofits. Through Hibbert Advisory Group, he leads diagnostics, executive strategy work, and fractional product leadership engagements.

Career Highlights

  • Product leadership across media, healthcare, SaaS, and nonprofit sectors
  • Experience supporting organizations from startup through enterprise scale
  • Cross-functional leadership across product, operations, and growth initiatives
  • Senior depth in product strategy, revenue growth, and AI adoption

Impact Snapshot

  • 15+ Years Digital Product Leadership
  • Product, Operations & Growth Strategy
  • Startup to Enterprise Experience
  • AI Transformation & Platform Strategy

Prior work includes organizations across healthcare, media, sports, SaaS, nonprofit, and digital platform environments.

Ready to explore growth opportunities?

Start with a short intake so we can understand your goals, challenges, and priorities.

Start Discovery Intake

Capabilities

Functional Expertise

Core advisory capabilities across product strategy, AI-enabled products, workflow automation, growth, and executive execution.

  • Product Strategy & Roadmapping

    Define product direction, prioritize initiatives, and create roadmaps leadership teams can execute.

  • AI Product Strategy

    Plan AI-enabled product capabilities including recommendation systems, analytics workflows, computer vision use cases, and content discovery experiences.

  • Workflow Automation

    Identify repetitive workflows, operational bottlenecks, tooling options, and practical automation paths.

  • Audience Engagement & Platforms

    Support digital products, content ecosystems, OTT experiences, and audience engagement platforms.

  • Revenue Growth & Monetization

    Assess revenue performance, product-market fit, conversion friction, and monetization opportunities.

  • Executive Stakeholder Alignment

    Create executive-ready recommendations, align cross-functional priorities, and support decision-making.

Process

A clear path from assessment to execution

Each engagement follows a defined framework so stakeholders understand scope, timing, and decision points.

  1. 01

    Discovery

    Stakeholder interviews, data review, and alignment on goals, constraints, and success metrics.

  2. 02

    Diagnosis

    Structured review across product, growth, revenue, and technology, with conclusions tied to evidence.

  3. 03

    Roadmap

    Prioritized initiatives, owners, timelines, and measurable outcomes your team can execute immediately.

  4. 04

    Partnership

    Optional ongoing advisory to support execution, coach leaders, and adjust as conditions change.

Approach

How We Work

  • Discovery

    Understand objectives, constraints, stakeholders, and opportunities.

  • Assessment

    Identify growth, operational, product, workflow automation, and AI implementation opportunities.

  • Roadmap

    Deliver prioritized recommendations and implementation guidance designed to create measurable business outcomes.

Let's Identify Your Biggest Growth Opportunity

Start with a short Discovery Intake so we can understand your goals, challenges, and priorities before recommending the right next step.

Start Discovery Intakemichaeldhibbert@gmail.com

Most engagements begin with a Discovery Intake and introductory conversation.